AAPT – Activation & Management of Sailing Partnership

Brief:

• Create, develop and implement a leverage program around AAPT's sailing sponsorship.
• Provide a total event management package to AAPT on all event days.

Strategy:

• Increase awareness of AAPT as a sponsor.
• Create an exciting, experiential & engaging series of activities for staff, clients and the public.

Outcome:

• Hugely successful Media launch where AAPT generated healthy exposure values over the summer, with exposure through both television and print media coverage.
• Creation of ‘Meet the Sails Team’ incentive and reward program.
• AAPT hosted 15 corporate sailing days for staff, key business clients & consumers in 3 key markets over 2 quarters.
• Increased awareness of AAPT as a sponsor.
• Engaging leveraging program that communicated with a large audience.

Acrobatt Delivered:

Creative strategy development, strategic planning, partner procurement & servicing, event creation & management.