Brown-Forman – Exclusive Brand Ambassador Agency

Brief:

Provide trained brand ambassadors for Brown Forman’s activities conducted in Victoria as B-F’s exclusive staffing agency.

Strategy:

• Provide brand ambassadors both in regional VIC and metropolitan Melbourne to service Brown Forman’s experiential activities.
• Recruit, brief and train specialised Brown Forman brand ambassadors.
• Deliver branded messages and promote Brown Forman’s brands.

 Brands Represented: 

• Jack Daniels
• Finlandia
• Southern Comfort
• Tuaca
• El Jimador
• Chambord 

 Result:

• Over 300 promotions delivered in 2010.
• Increased sales year on year by 5%.