Fuji Xerox Printers – Sponsorship Strategy Development & Proposed Partner Procurement

Brief:

• Develop sponsorship criteria and guidelines to review current sponsorship portfolio & inbound sponsorship requests.
• Provide recommendations regarding increasing impact from existing investments & other sponsorship properties that fit the new sponsorship strategy blueprint.

Strategy:

• Review key business drivers, competitive landscape and international best practice by industry and like brands.
• Develop sponsorship framework, criteria and guidelines.
• Comprehensive review of sponsorship landscape to determine future sponsorship opportunities.

Outcome:

• A cohesive, brand lead sponsorship strategy that provided clear direction and focus for the FXP brand.
• Continuation of the community sponsorship agreement with Manly United FC.
• Ambassador deal with Socceroo captain Lucas Neill.
• Hospitality arrangements with leading A-league clubs.

Acrobatt Delivered:

Review of internal/external business drivers, contract negotiations, development and implementation of marketing programs.