Honda - Sponsorship Strategy Development

Brief:

• Develop sponsorship framework, criteria and guidelines to review future inbound sponsorship requests.
• Propose partners that will add brand “warmth” with the view to ultimately increasing brand preference.
• Build creative leverage programs designed to engage with the target market.

Strategy:

• Review of existing sponsorship criteria, key business drivers, competitive landscape and international best practice by industry & like brands.
• Develop new sponsorship framework, criteria and guidelines.
• Review of sponsorship opportunities landscape.
• Leverage programs and budget requirements.
• Proposed Honda IP program (ASIMO).

Outcome:

• A comprehensive sponsorship strategy for Honda Australia including:
  • Framework and criteria.
  • Partner recommendations.
  • Detailed creative leverage programs including budget requirements.

Acrobatt Delivered:

All elements of the strategy; senior mgt interviews, staff workshops, development of core framework, key sponsorship criteria and copy writing.