Jetstar – Activation of Sunrise TV Live Crosses

Brief:

Leverage Jetstar’s sponsorship of the Sunrise weather crosses and promote Jetstar’s 5th birthday sale.

Strategy:

Utilise Jetstar’s Jumbo costumes to create an eye-catching and memorable scene Support Fifi Box’s 5 breakfast crosses at Federation Square Distribute clapper sticks to watching crowds and involve them in a competition to win a domestic flight live on Sunrise.

Result:

5 Successful, memorable TV crosses achieved as well as reached the desired number of entrants for domestic flight competition.