Jetstar - Gold Coast Titans Fanzone

Objectives:

Create a point of difference for Jetstar in the cluttered NRL and Jetstar Gold Coast Titans sponsorship space.

Strategy:

• Cement relationship in QLD market.
• Build a series of high foot-traffic shopping centre promotions.
• Utilise Jetstar’s contracted player appearances.
• Partner with Sea FM to ensure maximum exposure for Jetstar and attendance at FanZone events.

Outcome:

• Four bespoke events for Jetstar at Robina Town Centre, Pacific Fair and Tweed Heads.
• Pre-promoted on Sea FM with live radio crosses from events.
• Integrated the at-ground “spin and win” concept to excite fans.
• Rewarded fans by giving away merchandise to fans who demonstrated they had flown, or are about to fly, Jetstar.
• Four players at each event signing merchandise for fans.

Results:

• Additional 1,100 JetMail subscribers (e-mail addresses).
• 120 boarding pass redemptions.
• 6 Sea FM live radio crosses per event.
• 16 “spin and win” winners.
• 2,000 visors distributed.