Optus – Activation of Tennis Partnerships

Brief:

Leverage Optus’ sponsorships with their tennis portfolio through the showcasing of latest technology.

Strategy:

• Increase awareness of Optus as a sponsor.
• Create an exciting & experiential promotion.

Outcome:

• Optus ‘presented’ Face in the Crowd at The Australian Open and Davis Cup Ties in 2004 & 2005.
• Optus ‘created’ The Welcome Breakfast for staff, fanatics and general public at Fed Sq pre Davis Cup Final ’03.
• Increased awareness of Optus as a sponsor.
• Excellent showcasing of Optus technology.
• Engaging promotion that communicated with a large audience through extending the campaign to Fed Sq.

Acrobatt Delivered:

Creative strategy development, strategic planning, partner procurement & servicing, event creation & management.