Panasonic – Activation of Grand Prix Sponsorship

Brief:

Leverage Panasonic’s sponsorship of the Australian Grand Prix and Toyota Panasonic Racing Team through the implementation of an at-event experiential program.

Strategy:

Engage F1 attendees with an interactive experience that leaves a lasting impression of the Panasonic brand. Demonstrate Panasonic products in a meaningful and relevant manner. Highlight Panasonic’s sponsorship of the Toyota Panasonic F1 Racing Team. Provide a marketing database for ‘Team Panasonic’.

Result:

Increased foot traffic through the Panasonic marquee allowing Panasonic to showcase products. Over 1000 fans had their photo’s taken per day.