Panasonic – Management of Sponsorship Portfolio

Brief:

Provide Panasonic with sponsorship expertise to assist in the on-going development, management and leveraging of the Panasonic sponsorship portfolio.

Strategy:

In-placement of an Acrobatt account manager in the Panasonic Marketing Communications division.

Outcome:

• Development of an annual sponsorship marketing and event strategy, in consultation with key internal stakeholders.
• Production of a bi-annual competitor sponsorship review to keep Panasonic’s marketing community informed of industry developments.
• Analysis and advice on any sponsorship or event related issue.
• Strategic input into Panasonic’s marketing planning and solutions development as required.
• Attendance at meetings with existing and potential sponsors.
• Assistance and advice regarding contract negotiations with new and existing sponsors.
• Attendance and participation at any cross business workshops, meetings or presentations involving Panasonic marketing teams.
• Assistance and advice regarding development and procurement of appropriate measurement tools and systems.

Acrobatt Delivered:

Creative strategy development, strategic planning, partner procurement & servicing, event creation and management