SCA – Development & Implementation of M2006 Partnership
Brief:
Develop an integrated sponsorship marketing plan tailored to the primary partnership objectives
Strategy:
Develop a plan with key internal staff that created a one company culture & retained & grew key business divisions
Outcome:
- Developed staff initiatives/reward programs.
- SCA Games Visits – taking athletes to SCA HA sites to interact with staff.
- M2006 activity linked to new product trading terms for distributors.
- Strategic ticketing/hospitality program developed with SCA staff.
- M2006 Sponsor Family targeted as new business opportunities.
- Tactical washroom advertising secured for consumer products.
Acrobatt Delivered:
Creative strategy development, strategic planning, event creation & management