4 yr old crushed! Drama to the end - like all great teams Chelsea took their moment Great theater!
@BrianGainor my kids are cheering the "red" team....
Sponsorship Australasia - National Conference - 19th-21st October 2011
Just what is the business of Sponsorship? The Meeting Point is the annual Sponsorship Australasia National Conference 19 - 21 October 2011. Sheraton Mirage, Gold Coast ...
Australian Marketing InstituteSponsorship Australasia

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TAC – Activation of Collingwood F.C Partnership

 

Brief:

Leverage the TAC partnership of Collingwood Football Club through two blockbuster fixtures

 

Strategy:

Increase awareness of TAC’s core message “Wipe off Five”. Build a pr campaign linked to the Robert Rose Foundation. Create an exciting, experiential & engaging promotion

 

Essendon Fixture Outcome:

  • TAC ‘presented’ Best on Ground – Fans SMS votes for best player
  • Entrants receive reply TAC ‘Wipe off Five” message
  • Promoted through promotional staff distributing flyers, AFL Record, electronic scoreboards & pitch side MC
  • TAC offered fans the chance to wipe off $5 from select CFC merchandise – promoted through promotional flyers

 

Western Bulldogs Fixture Outcome:

  • TAC produced 100,000 coloured wristbands; sold via promotional staff match day, Flinders Street station & Crazy John’s stores. All proceeds donated to the Robert Rose Foundation
  • PR campaign included Footy Show, Footy Freaks, National Press

 

Acrobatt Delivered:

Creative strategy development, strategic planning, partner procurement & servicing, event creation & management

 


TAC – Activation of Collingwood F.C Partnership